Expanding their Audience
Zhi Hu is a Chinese online platform where questions are answered, edited and organized by its community of users. Their official slogan is “find a bigger world”. Recently their focus has shifted from being a purely educational website to that of a lifestyle platform.
Pinyin Studio assisted their effort to reach a wider audience by creating a key visual which was used as the centerpiece of a series of posters promoting a film festival they were organizing in collaboration with the Cannes Film Festival. In addition, we designed a series of promotional posters for the Zhi Hu Machine Learning Challenge.