Beijing based Studio
Part of the PBB Creative family

Lycée Français de Pékin
case study





More Than a French School

The Lycée Français International (LFIP) was founded in 1965 and is one of 19 international school accredited to teach foreign students. It provides trilingual education in French, English and Chinese to 800 pupils represented by 50 nationalities.

LFIP approached Pinyin Studio to create a VI which reflects this diversity as well as the Lycée’s values of simplicity, humanity and efficiency. Pinyin Studio used colors dissociated from France’s flag to illustrate the diverse nature of the students and faculty.

Visual Identity