Hong Kong & Beijing based Studio
Part of the PBBranding family

Intermediate Consulting
case study

Client

Intermediate

Date

12/08/2016

Going to the Top

Intermediate Consulting gave creative license to Pinyin Studio in the design of its logo and visual identity. The logo represents a symbol for the transfer of information by illustrating a flow of particles with a passageway of red particles at its center.

The logo further exudes a confident and growth-driven outlook in its ascension towards the upper right hinting at progress. Finally, the red-colored “e” is included in the design to add dynamism and emphasize the company’s role as an intermediary.

Logo Design

The logo represents a flow of particles with a passageway of red particles at its centre and is a symbol for the transfer of information. The shape is structured around a central convergence point expressing the role of an intermediary or enabler played by the company.

 

The logo evolves towards the upper right direction in an ascending and progressing manner that expresses growth and a confident look on the future.
The font incorporates spaces between the letters and thereby adds additional lightness and elegance to the design. An inversed, red-coloured “e” is included in the design to add dynamism and emphasize the company’s role as an intermediary.