Beijing based Studio
Part of the PBB Creative family

Didi
case study

Client

Didi

Date

17/10/2014

Go for Gold with Didi

Didi is one of the world’s largest taxi APP in the world, serving more than 400 cities in China and having received, in the second quarter of 2016, a USD 1 billion investment from Apple. Since 2016, Pinyin Studio has created concepts and designing posters for DIDI, helping them to leverage their brand on many successful campaigns such as the Women’s Day, drunk driving prevention, among others.

Leveraging the media attention on the Rio Olympics Pinyin Studio created a series of posters showing performing athletes representing Team Didi and illustrating the shared values between the company and world class athletes.

Posters

Campaigns

Illustrations