Introducing Coco to China
World-renowned luxury and haute couture label Chanel has the highest brand awareness among luxury Chinese consumers as of 2017. In 2011, while still pursuing the number one spot, the fashion house held the Culture Chanel Exhibit to explain the history of Chanel from its origins under the artistic direction of founder Gabrielle Chanel to present day.
Pinyin Studio helped tell Chanel’s story by adapting all promotional materials to the sensibilities of the Chinese market. Additionally, Pinyin Studio designed the packaging of the catalogue boxes and created a city guide including an original design of the Beijing city and metro map.